GreenBlue, a nonprofit that equips business with the science and resources to make products more sustainable, has announced the appointment of Nina Goodrich as director of its Sustainable Packaging Coalition (SPC).

Goodrich is an internationally recognized leader in the packaging industry with expertise in sustainability, innovation, and organizational development. She was previously program director for PAC NEXT in Toronto, an initiative of The Packaging Association that strives towards a “world without packaging waste.” At PAC NEXT, Goodrich built a strong reputation for facilitating constructive collaboration throughout the packaging value chain to promote end-of-life solutions that improve recovery, re-use, and diversion of packaging. Goodrich also founded consultancy Sustainnovation Solutions to inspire industry to understand the opportunity side of sustainability and the role it can play in re-inventing competitive corporate strategy.

Founded in 2002, GreenBlue was one of the first sustainability nonprofits to work exclusively in collaboration with business. For the past decade, the organization has successfully served various industries, including packaging, forest products, chemicals, textiles, and building products. GreenBlue has a strong track record in convening industry working groups to create whole-market solutions for the most pressing sustainability challenges. GreenBlue’s flagship project, the SPC (sustainablepackaging.org), is a working group of companies from across the packaging supply chain that has grown from nine to nearly 200 members since 2004 and is now recognized as the leading voice on packaging sustainability.